It is a type of artificial intelligence that uses advanced models to autonomously generate text, audio, or other forms of content, simulating human language. These models are trained on large volumes of data to understand contexts and produce coherent responses.

Generative AI uses deep neural networks, such as natural language models (e.g., GPT), to predict and generate content based on input text or data. It analyzes patterns in existing data and uses this information to create something new.

More humanized and natural communication. Greater efficiency in addressing questions and issues. Scalability, allowing you to serve many people simultaneously. Personalization capability based on the user's profile.

Virtual assistants (like chatbots). Content creation (articles, summaries, posts). Language translation. Customer service. Personalized education and teaching. Development of creative ideas, such as scripts, music, and stories.